There is Not Just One Print Product
- Customization (change, assemble, or adapt
based on customer or organization)
- mix and match text and graphic components
- target specific markets
- Personalization (tailor a product to an individual person)
- based on purchase, profile, history
- Internationalization (multiple languages, script, writing directions, currency)
- Localization (adapting a print product to a specific locality/region)
